Page 17 - Collection Oct 2019

JA PA N I N V E S TO R C L U B 日本 投 資 者 俱 樂 部

ROOM TO GROW
增長空間
DIVERSIFICATION OF THE JAPANESE HOTEL INDUSTRY
A thriving Japanese economy and a new wave of tourism has created
an unprecedented interest in hotel investment, creating increased
competition in the country’s key cities. As developers and major
hotel chains continue launching new projects, differentiation of
operation model and style are the key to success.
This issue features the following three segments which can
differentiate from the standard hotels in Japanese Hotel Industry.

多元化的日本酒店業
日本經濟穩健增長，旅遊業蓬勃，酒店及旅館項目對投資者自然更具吸引
力。不過，過去幾年大量資金湧入，倒過來令部分旅客不足的城市，出現酒
店過盛、入住率不足的擔憂。隨著發展商和主要連鎖酒店業者陸續推出新酒
店，要在競爭激烈的傳統酒店業中突圍而出，嶄新、具創意和彈性的住宿及
家居服務，才是致勝之道。
TRUNK (HOTEL) offers a truly “made in Japan” experience that draws from both the
tradition and the trend of Tokyo. 今期，我們介紹三種有別於傳統經營模式的日本酒店，供有興趣的投資
特倫克（酒店）將東京的傳統與時尚潮流風格結合，為住客提供真正「日本制造」的生活體驗。 者作為參考。

APARTMENT HOTEL LIFESTYLE HOTEL SMART HOTEL (IOT)
Hotel or Apartment Beyond Traditional Accommodation Potential Cost Saver
Flexibility with common space to share among Featuring eye-catching design and providing Offering a personalized level of service for
families and friends travelling together is in personalized services, Lifestyle Hotel is guests through the use of IoT. Streamlined
high demand. Apartment Hotel offers a range considered as next generation of Boutique preferences, check-in prior to arrival,
of apartment-style rooms in different sizes Hotel catering for sophisticated travelers concierge services, and travel plans can all be
which include a kitchenette and living area. who like to travel in style and looking beyond arranged in a moment’s notice via handheld
Approximately 60% of inbound tourists are traditional accommodation. More and device, offering owners a way to save on
travelling in such groups, the demand for this more Hotel chains are testing this segment. operating costs and enhance its operational
segment continues to grow. Generally, boutique-style property and room efficiency.
rates can range from affordable to high-end.
公寓式酒店 生活風格酒店 智能酒店（物聯網）
既是酒店亦是公寓 打破傳統住宿印象 節省運營成本開支
公寓式酒店揉合舒適家居環境及酒店服務。由於 生活風格酒店是傳統酒店以外，為客人度身訂做 意即透過物聯網等智能科技提供個人化服務，為
六成前往日本的旅客都是家庭客或一夥朋友成 個人體驗。這類型酒店通常以精品式酒店作定 住客帶來生活上的最大便利。簡化偏好選項、協辦
行，預計這類型住宿需求將增長迅速。 位，吸引本地及海外遊客入住，以及一些尋找本 登機手續、禮賓服務和本地導遊服務，也可通過
地工作機會或商機的商務旅客。房租定價能達中 操作界面提供及安排，同時為業主節省運營開支。
至高等。

Located in Osaka, Minn Hotel boasts a relaxing, The Moxy Hotel, operated by the prestigious Marriott The &AND Hostel fully integrates smart technology into
minimalist design that provides everything a family hotel group, has a hip and upbeat feel, with trendy and the hotel, right from check-in to room amenities, all of
need for a cozy home away from home. stylish interiors. which can be centrally controlled by a smartphone.
位於大阪的 Minn酒店，以簡約生活為概念，讓住客入住時有 萬豪酒店集團旗下的 Moxy酒店，風格走年輕潮流玩味路線， &AND 旅館將智能科技完全融入旅館當中，由入住服務以至
第二個家的感覺。 備受追求時尚的人士所喜愛。 房間內的大小設備，都可透過手機操控。

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