Page 22 - Collection Magazine Volume 72 - List Sotheby's International Realty | LISTSIRHK

Introducing Sotheby’s Concierge Auctions – Hong Kong Property

介紹香港豪宅拍賣平台 – Sotheby’s Concierge Auctions

Q: We’ve seen Sotheby’s Concierge Auctions’ success in the United value proposition for buyers is total transparency that they are paying
States and Europe. Do you anticipate growth and expansion in Asia? a fair market-driven price, while sellers gain unmatched reach, speed,
A: Yes. We have been active in over 36 countries, including many in Asia, and certainty. Auctions create urgency around a sale, as well as get
and are actively expanding. the word out to a new pool of potential buyers. This is especially true
for high-end and unique homes, which can have such a smaller pool of
As a landlord seller in Hong Kong: potential buyers to start. When it comes to USD5 million, USD10 million
Q: If a landlord has a luxury property in Hong Kong, what is the seller’s and USD20-plus million homes, price often has no bearing on demand.
auction process? Auctions are ideal for selling one-of-a-kind, incomparable properties
A: Our seller vetting process is something we take very seriously, because we are able to market a timeframe and have access to a world-
typically accepting 1 in every 20 properties that come our way in the class database of high-net-worth buyers.
range of USD2 million to USD100 million plus. This gives our buyers
confidence in knowing they are bidding on one of the best opportunities As a buyer in Hong Kong:
available from across the globe. We do not charge any seller fees, and Q: As a prospective buyer in Hong Kong, why buy at Sotheby’s Concierge
our typical seller is well capitalized and not in a distressed situation; Auctions?
they are choosing auction as a smart financial decision, looking to A: Our buyers gain first access to our curated selection of the finest
control the timing and terms of their sale, and ultimately achieve properties available from across the globe. They name the price via a
their goals for true market value for their property. Once a seller has straightforward and transparent bidding process, with a smooth, simple,
consigned their property with us, our team works alongside their listing contingency-free transaction.
agent of List Sotheby’s International Realty, Hong Kong for the next 4-6
weeks, gaining global exposure with targeted marketing, PR and sales Q: How can I register for the Sotheby’s Concierge Auctions live bidding
campaigns, and access to an industry-leading database. this October in Hong Kong HKCEC?
A: You may register on ConciergeAuctions.com. Our registration process
Q: Why should I place my property on auction rather than sell at the has three steps:
market? • Complete and submit the Terms & Conditions of Sale.
A: The first 90 days are crucial for a luxury property on the market. If • Wire your Bidder Deposit, typically USD100,000, which is credited
it does not sell within that time frame, it is likely that it will remain on towards your purchase if you are the winning bidder, or it is
the market for the next 3-5 years, eventually selling for a fraction of returned the following business day if you are not.
the price. We pride ourselves on delivering results in 60 days. The key • Provide a letter of reference from your bank or financial institution
(sample included with the Terms & Conditions).
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