Page 40 - Collection Oct 2018

UN I T E D K IN G D O M 英國

ully designed by the World-renowned architectural
firm Fosters + Partners’, Principal Tower is one of the
architectural landmarks at London’s iconic skyline.
Principal Tower enjoys a prestigious location in the City
F of London, the financial capital of the world. The Tower
benefits from a 5-minute walk to Liverpool Street station which
offers immediate access to 8 railway lines as well as the new
Crossrail line which will be completed next year.
Principal Tower is situated within Principal Place, a mixed
use destination including the 600,000 s.f. Amazon headquarters
building as well as 28,000 s.f. of retail space. Principal Tower
is also close to a number of multinational companies including
the London Stock Exchange, HSBC Corporate Banking Centre,
Deutsche Bank Headquarters and UBS Main Office. There are
480,000 high income professionals working in the area with a
limited supply of 8,000 residential units. The strong demand
will translate into a solid rental market, underpinning growth in
property prices.
Resident can also access to most of London’s world-class
universities including King’s College London, UCL and London
Business School within 30 minutes. With its unique location
and unparalleled architectural design, Principal Tower will be
of great appeal to the sophisticated investors who appreciate the
exclusivity of the central London market.

由世界知名的建築事務所 Fosters + Partners發展打造，
Principal Tower 是倫敦天際線上一座全新的地標性住宅項目。
Principal Tower 坐落於倫敦金融城最優越位置，坐擁全
市景觀。項目位處倫敦交通樞紐，住客只需步行5分鐘即抵
Liverpool Street車站，連接8條主要鐵路線，輕鬆便捷暢遊倫
敦每個角落。即將於2019 年完工的橫貫鐵路 Elizabeth line 亦
停經 Liverpool Street 車站，屆時住客只需33分鐘便可抵達倫
敦希斯路國際機場。
Principal Tower 為綜合發展規劃用地 Principal Place 的
其中一部份，Principal Place 同時包括600,000 平方尺的亞馬
遜(Amazon) 總部以及28,000 平方尺的零售空間。除了亞馬遜
總部外，項目亦毗鄰多家國際企業，其中包括倫敦交易所、匯
豐銀行、德意志銀行英國總部、瑞士銀行（UBS）英國總部等。
倫敦金融城內有超過 480,000名高收入專業人士往來工作，但
現時只有8,000個住宅單位，由此可見區內的住宅項目極為罕
有。對投資者來說，這代表了穩定的租金市場以及樓價升值的
動力。
對於有教育需求的投資者，Principal Tower於30分鐘內可
抵達多所世界著名學府及頂尖研究機構，包括倫敦大學國王學
院、倫敦商學院、倫敦大學學院（UCL）和倫敦經濟與政治學院
（LSE）等。
憑藉獨一無二的罕有地段以及世界級設計水準，Principal
Tower 無疑將成為資深投資者於倫敦市中心的核心投資首
選。